No

Course Code

Name of Course

Hours/week

Credit

1

CJM

Communication Research & Development Communication -1

4

4

2

CJM

Science Communication-1

4

4

3

CJM

Development of Print Media-1

4

4

4

EJM

OR

Electronic Media-1

OR

New Media Technology -1

4

4

5

NJM

OR

Intercultural Communication

                                OR

        Indian History & Print Media

4

4

Total

20

20

No

Course Code

Name of Course

Hours/week

Credits

1

CJM

Communication Research & Development Communication -2

4

4

2

CJM

Science Communication-2

4

4

3

CJM

Development of Print  Media-2

4

4

4

EJM

OR

Electronic Media-2

OR

New Media Technology -2

4

4

5

NJM

OR

Cinema

OR

Dissertation

4

4

Total

20

20

Module

Content

Unit-1         

What is Research, Types of research – Fundamental or pure research, Applied resea rch, Action research, Steps of Research, Types of Research methods, Hypothesis and sampling. Scientific Research.

Unit-2

What is Development? Types of Development, Process of Development, Indian Society & Development, Five Years Plans of India, Economic, Social & Cultural Development & Their barriers, What is development Communication? Development & Media.

Unit-3         

What is Communication Research, Definitions of Communication Research & Nature of Communication Research, Need of Communication Research, and Examples of Communication Research

Unit-4

Folk media for rural development, Information strategies for rural development, Message design in development communication, Satellite television and development in India, Development communication & Radio, Puppetry,  Street theatre, Folk literature, Folk songs , Folk  stories

BOOKS

AUTHOR

1

Media Communication and development

Suresh Sharma

2

Rethinking development communication

Neville

3

Research Methods for media and cultural studies

Marie Davies & Nick Mosdell

4

Introduction to Communication Research

John C. Reinarel

5

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Module

Content

Unit-1         

Rise and growth of science communication, Meaning and concept of science communication, Special significance of science communication in backward Pokets of area like Saurashtra  and developing  country like India

Unit-2

Obstacles in making science popular, Role of print and electronic media in Science Communication, Dominance of superstition

Unit-3

Obstacles in science communication and the solution, Role of  language press & national press, Need of Science correspondents

Unit-4

Astrology  & media, scientific temperament & TV Serials, Columns & articles in Gujrati Press about science communication, Science fiction films, Role of folk media in the spread of scientific temper in rural areas.

BOOKS

AUTHOR

1

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Content

Unit-1         

Rise of Gujrati Press, Mumbai Samachar, Mumbai Chabuk, Jame Jamshed, Satya Prakash, Journalism and social Reforms, Maharaj liable case, Janmbhoomi.

Unit-2

Rise of Gujrati Press in Gujrat. Vartman patar, Gujrati, Gujrat Mitra, Dandio, Sandesh, Gujrat Samachar, Jansatta, Phulchhab, Jaihind. 

Unit-3

Rise of Press in Saurashtra,  Saurashtra  Darpan, Kathiawad Times, Vigyan Vilas, Gujrat Shalapatra, Priyamvada, Khedut, Sharda- Kaumudi.

Unit-4

Narmad, Fardoonji Marzban, Karsandas Mulji, Manishankar Kikani, Shamaldas Gandhi, Amrutlal Sheth.

BOOKS

AUTHOR

1

History of Indian Press Journalism in India

B.N. Ahuja

2

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Content

Unit-1

Development of radio, Broadcasting in India, Advent of AIR, All India Radio Services, Radio as a mass medium, Its social context. Hem Radio. FM Broadcasting, FM Channels of Rajkot.

Unit-2

Development of Television in India, Educational Television, Satellite Instructional Television Experiments (SITE),Cable Television/Satellite Television, Soap Opera, Current Scenario of  Television in India, Influence of  Cinema on TV, News Channels.

Unit-3

Film as a contemporary Art form, Origin of Cinema, Silent films & Talkie. Brief History of World cinema, Brief History of Hindi Cinema.

Unit-4

What is internet ? E-journalism, Growth of E-journalism, News Papers Websites, Web-edition, News Portals, Google & Yahoo, Social Media.

BOOKS

AUTHOR

1

Film television & radio Production

Angela Wadia

2

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Module

Content

Unit-1         

Communication Technology(CT)

Concept & Scope- CT and IT

Unit-2

Similarities and differences-telephony

Electronic digital exchange

Unit-3

C-Dot pagers, Cellular Telephone-internet

Lan-Man-Wan-Email-web

Unit-4

Ownership and administration of internet.

ISPS WAP, type of internet connections0dial-up, ISDN, lease-line.

BOOKS

AUTHOR

1

Cyber Media Journalism-Emerging Technology

Jagdish Chkravathy

2

New Techonology & Communication

B.K.Chaturvedi

3

New Web Techonology & the Internet Communication

Tejas Pathi

4

Handbook of online Jounalism

Swati Chauhan, N.C.Pant

5

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Content

Unit-1

What is culture? Definitions & process of culture, external influence on perception, culture as a social institution Communication as an element of culture.

Unit-2

         Definition of intercultural communication, Process, Dimensions, communication as a concept in eastern & western  cultures,

Unit-3

 Language as a medium of cultural communication  Linguistic aspects of inter-cultural communication , Modern mass media as vehicles of inter-cultural communication, Religious, Political &  Economic pressure,

Unit-4

Barriers to cultural communication, Stereotypes and prejudices as barriers, Knowing culture through Non-verbal  Massages, Misinterpretation as a barrier, Language as a barrier.

BOOKS

AUTHOR

1

Media Culture and Communication

J.K.Singh

2

Communication & Culture

M.R.Dua, T. Mamonmani

3

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Module

Content

Unit-1

World revolution & beginning of journalism- America, India, Britain

Unit-2

Ancient India & communication methods, Mughal Era & handwritten letters. Arrival of Britishers & Anglo Indian Press.

Unit-3

Freedom struggle & journalism of leaders : contribution of journalism in the struggle.

Unit-4

Pre- independence & post- independence journalism, Journalism during Nehru Era and Emergency Era.

BOOKS

AUTHOR

1

History of Indian Press

B.N.Anuja

2

Indian in World Politics

B.N.Khanna

3

History of Press in India

Natrajan

4

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Content

Unit-1         

Areas of communication research : Communicator/Source analysis, Message analysis, channel analysis, Audience analysis. Process & effects of research, Approaches to communication research: Historical Method, experimental Method, Survey research, Content analysis, Case studies. Readership and audience surveys, Preparation of research reports, Project reports. Dissertation and thesis-Methods   of communication research.

Unit-2

Nature of Mass Communication, Advantages of Mass Communication, Disadvantages of Mass Communication. Traditional Communication. Mass media: Print, Radio, Television, Cinema, Multimedia, computer, Internet, Satellite Communication.

Unit-3

Approaches to development, Characteristics of developing societies, Gap between developed and developing societies, Population and family welfare-health-education and society, Woman & Development, Environment and development,  Agricultural  Communication and rural development.

Unit-4

Folk Media: character, content & functions, Nautanki, Yakshgan,  Tamasha, Bhavai , Jatra, Dashavtar, Ramlila & etc.

BOOKS

AUTHOR

1

Research & report writing

P. Sarvanavel

2

Research Methods for media and cultural studies

Marie Davies & Nick Mosdell

3

Introduction to Communication Research

John C. Reinarel

4

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Module

Content

Unit-1

Role of Science literacy in economic & social development, How science literacy can be helpful in comprehensive development, What government & media can do, Need to increase literacy.

Unit-2

Role of science communication in agriculture & rural development,      infrastructural development. India is still agri-oriented country, Modern farming needs spread, Low productivity, lack of infrastructure, Major components.

Unit-3

Role of Science communication in infrastructural development. Economic infrastructure, social infra structure, major components, infrastructure's tremendous contribution.

Unit-4

Role of science communication in reaching out to rural people, scientific awareness about eclipse, health & astronomy. Need to disseminate information, make the people aware, radio's tremendous contribution.

BOOKS

AUTHOR

1

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Module

Content

Unit-1

Rise of American Journalism, Rise of  European Journalism, John Zinger, Benjamin Frenklin, Benjamin Harris, John Campbell, Jams Frenklin. History of British Journalism

Unit-2

Newspapers and magazines  of India in the 19^th century, Birth of Indian Language Press, Birth of Indian news agencies, Press and social reforms, Contribution of Raja Rammohan Roy.

Unit-3

1857 and Press Freedom movement,  Journalism by Gandhiji, Newspapers of Gandhiji,  Issues of Freedom, Journalism by Freedom Fighters, Nehru, Lal, Bal & Pal, Surendranath Banerji. Amrit Bazar Patrika, Times of India , Indian Express, The Hindu, Inadu.

Unit-4

Post Independent Press, Important  personalities of Indian journalism.

BOOKS

AUTHOR

1

Bhartiya Patrakarita Kal, Aaj Aur Kal

Suresh Gautam

2

Journalism in India

K.C. Sharma

3

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Content

Unit-1

Radio-features- Play news & Interview. Script writing, Talk, Running Commentary, Special listeners, Programmes, Broadcasting Policy & Autonomy of radio. Audience studies, ownership & control of AIR. FM Broadcasting, All India Radio Services, National, Regional, Local, Vividhbharti and external, Hem Radio.

Unit-2

Television Production, The screen language visual & audio speeches, script writing, Special Audience programmes, Program production.

The current scenario of satellite TV in India, Themes & Subjects of Various TV channels, News channels in Hindi & English. Content & creditability of various TV Programmes.

Unit-3

The films division- Film censorship, The central Board of film certification. National films division corporation. Documentory & Short Films, Current scenario of Hindi Cinema

Unit-4

Limitations of E-journalism & Current Scenario, Reporting & Editing for Web Portal- E-journalism & Law.

BOOKS

AUTHOR

1

Electronic Media

Rashmi Sharma

2

Film making

Joan Harvath

3

The ways of film studies

Gaston Roberge

4

Film television & radio Production

Angela Wadia

5

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Content

Unit-1         

Optical fiber: structure, advantage and application, protocols of internet SLIP-CSLIP, TCP/IP ppp

Unit-2

Web page, websites-Homepages. Introduction to HTTP, HTMC ELP,DNS,JAVA, Browsing and browsers, Search engine- search resources

Unit-3

E-commerce : m- commerce buying, Advertising and Internet., Inserting, promoting and maintaining a website, Management and economic, Cyber newspapers-creation feed, e-publishing.

Unit-4

Bookmarks, searching through directory, Video conferencing and telephony, Selling- banking webpage development, linking-editing localing, Cyber journalism: Online editions of newspaper, Marketing-online Editing. 

BOOKS

AUTHOR

1

Cyber Media Journalism-Emerging Technology

Jagdish Chkravathy

2

New Techonology & Communication

B.K.Chaturvedi 

3

New Web Techonology & the Internet Communication

Tejas Pathi

4

Handbook of online Journalism

Swati Chauhan, N.C.Pant

5

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Content

Unit-1

Regional Cinema, Rise & Growth of Gujrati Cinema, Current Sceanario of Gujrati Cinema, Contribution of Upendra Trivedi, in Gujrati Cinema.

Unit-2

New wave & Middle Cinema in India. Satyjit Ray, Shyam Benegal, Ritwik Ghatak, Mrinal Sen, Rishikesh Mukharji, Gulzar, Basu Bhattachary, Basu Chatarji & their Films

Unit-3

Classic Movies & Great Directors & Actors,  Ardeshar Irani, Chandulal Shah, V. Shantaram, Mahboob, Dev Anand, Bimal Roy, Guru Dutt, Raj Kapoor and Their Films, Ashok Kumar, Dilipkumar, Minakumari, Madhubala & Nutan.

Unit-4

Current Scenario of Hindi Cinema, Amitabh Bachan, Rajesh Khanna, Kamal Hasan, Yash Chopra, Subhas Ghai, Maniratnam, Hemamalini, Rekha, Smita Patil, shabana Azami.

Books

Author

1

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The Students should, enrich their knowledge about a particular subject or area and write a master essay on it. The essay should be based on research and of approximately 100 pages. This (dissertation) is supposed to be submitted by the end of academic year.